As you review an organization, look into what have they done within your local community. Prevent Blindness.org is a national non-profit organization that has coordinated events, medical information and collateral to help your business bring attention to a good cause. There are opportunities for you to promote support for Prevent Blindness. Your office can show your customers that you are supporting their community. Find out through local organizations, churches or schools what local need there is to help.
As optical professionals, it is important to affiliate yourself and your business with organizations that touch your local community as well as people at national level. A person running a business and taking care of patients full time cannot get involved with every national or local good cause organization out there. There are choices you can make to narrow down where you contribute your time and money to.
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