---
title: How to Increase Transitions Sales
description: Transitions is a product that sells itself once it is mentioned to your patients. Every 9 out of 10 customers prefer Transitions lenses over clear lenses.
---

[IcareLabs Blog ](https://blog.icarelabs.com/blog)

# [How to Increase Transitions Sales](https://blog.icarelabs.com/blog/how-to-increase-transitions-sales)

 Written by [James Stephany](https://blog.icarelabs.com/blog/author/james-stephany) | Mar 20, 2024 5:04:17 PM

It's quite surprising to learn that 75% of current eyewear patients expressed their interest in purchasing Transitions® prescription lenses if given the option. This statistic highlights a significant opportunity for eyecare providers to cater to their patients' needs and preferences more effectively while increasing average sales price (ASP).

However, the current national average for [Transitions® Gen 8™](https://blog.icarelabs.com/blog/sneak-peek-transitions-gen-8-coming-soon) lenses stands at just over 20%, leaving a considerable gap in meeting the demands of 55% of our customers. This gap can be attributed to the lack of proactive [needs-based selling strategies](https://blog.icarelabs.com/blog/optical-sales-coach-needs-based-sales-to-increase-revenue) in offering Transitions® lenses to all patients.

By asking the right questions and utilizing patient-friendly language to showcase the unique [benefits of Transitions® lenses](https://www.aao.org/eye-health/glasses-contacts/pros-cons-of-transitions-lenses), eyewear providers can guide their patients toward making an informed decision that aligns with their visual needs and lifestyle.

Instead of dwelling on what Transitions® lenses do not offer, it's essential to highlight the numerous advantages they provide, such as convenience, protection against UV rays and [harmful blue light](https://www.transitions.com/en-us/blue-light/), and comfortable vision in various lighting conditions.

For more in-depth information on [Transitions® lenses](https://www.transitions.com/en-us/), eyewear providers can explore the dedicated [Transitions® page](https://info.icarelabs.com/transitions-resources) in our [Resource Center](https://info.icarelabs.com/resource-center), which offers valuable sales aids, point-of-purchase materials, and other resources to enhance the patient experience.

Furthermore, with the introduction of the new [Transitions® Gen S](https://blog.icarelabs.com/blog/transitions-gen-s), the latest innovation in photochromic lens technology,  eyewear providers have an opportunity to offer their patients cutting-edge solutions for their vision needs.

It's worth noting that [8 out of every 10 patients prefer Transitions® lenses](https://blog.icarelabs.com/blog/3-easy-ways-to-sell-transitions) over their current clear eyeglasses, indicating a high level of satisfaction and potential for premium upsells among returning customers. By leveraging their expertise and knowledge to educate patients on the benefits of Transitions® technology, eyewear providers can not only enhance the patient experience but also drive sales growth in their optical practices.

These statistics are only getting better with the new technology behind Transitions® Gen S™. Gen S™ is not only the fastest to darken photochromic lens (only 25 seconds), but it also offers up to two times faster fadeback to clear (less than two minutes). 88% of wearers agreed that [Transitions® Gen S™ lenses](https://www.essilorpro.com/resources/transitions/transitions-gen-s) adapted so fast to light that they didn't notice or barely noticed the changes.

91% of wearers agreed their vision felt natural in all light conditions after trying Gen S™ lenses. So this should tell you that you can offer these lenses with confidence to every patient. Knowing the benefits and explaining how your patients can actively improve their lives goes a long way in helping to increase your capture rate.

Don't just take our word for it though, check out the new Transitions® Gen S™ B2B sales aid below.

[View full post](https://blog.icarelabs.com/blog/how-to-increase-transitions-sales)

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