In today’s premium lens market, patients expect more than just vision correction—they expect lenses that enhance how they see and how they are seen. With increasing awareness around reflections and aesthetics in today's digital lifestyles, anti-reflective (AR) technology continues to evolve.Crizal Natural Look represents the next step in that evolution—delivering exceptional transparency while maintaining the trusted durability and protection synonymous with Crizal.
The Evolution of Anti-Reflective Technology
Traditionally, AR coatings were designed to reduce glare and improve clarity. While effective, many coatings still leave behind a residual reflective color hue.
Crizal technology has long addressed core wearer pain points:
Additionally, hydrophobic and oleophobic layers help repel water, oil, and debris—making lenses easier to clean and maintain over time.
Crizal Natural Look builds on this foundation with a specific focus: a more natural look, with the least visible residual reflected color.*2
What Makes Crizal Natural Look Different?
1. Ultra-Low Reflectivity for Barely Visible Reflections
Crizal Natural Look minimizes residual reflections to deliver a lens that appears less visible. This creates:
This is especially relevant in today’s digital-first world, where patients are constantly on camera.
2. More natural color*3
Many AR coatings have a subtle color hue, but Crizal Natural Look is engineered to maintain:
This aligns with the broader goal of AR technology: allowing patients to “see and be seen” without interference.
3. Built on Proven Crizal Durability
While aesthetics is enhanced, performance is not compromised.*4 Crizal Natural Look benefits from the same multi-layer coating technologies found across the Crizal family, including:
These features contribute to longer lens life and consistent visual performance.
4. 360° Protection from Light Interference
Crizal coatings utilize advanced Multi-angular Technology™ to reduce reflections from multiple directions, improving:
In addition, Crizal lenses are designed to support UV protection strategies*5, helping reduce exposure from both front and backside reflections.
Why It Matters for Your Patients
Crizal Natural Look addresses a growing shift in patient expectations:
Aesthetic-Driven Purchases
Patients increasingly prioritize how their lenses look—not just how they perform. A barely visible and aesthetically pleasing lens:
Digital Lifestyle Compatibility
From Zoom meetings to social media, reduced reflections mean:
Premium Differentiation
For practices, Crizal Natural Look offers a clear upgrade path:
Positioning Crizal Natural Look in Your Practice
Crizal Natural Look is ideal for:
When positioning, consider pairing with:
The Bottom Line
Crizal Natural Look is not just another AR coating—it’s a refinement of how lenses integrate into a patient’s everyday appearance.
By combining:
…it delivers a solution that meets both the visual and emotional needs of today’s eyewear consumer.
Footnotes:
* EssilorLuxottica (2025). Internal data on file.
1. Based on EUROSYN expert-panel evaluation (n=15) comparing Crizal® Sapphire™ HR, Crizal® Rock™ and Crizal® EasyPro on 1.6-index clear lenses.
According to internal measurements, expert-panel evaluation results are valid on 1.59-index clear polycarbonate lenses. Expert panel evaluation highlighted Crizal® Natural Look™’s performance for eye visibility, mirror effect, color consistency, and skin-tone shift.
2. Based on EUROSYN expert-panel evaluation (n=15) comparing Crizal® Sapphire™ HR, Crizal® Rock™ and Crizal® EasyPro on 1.6-index clear lenses.
Outdoor lighting conditions are simulated using the D65 illuminant (standard daylight illumant by the CIE). According to internal measurements, expert-panel evaluation results are valid on 1.59-index clear polycarbonate lenses. Expert panel evaluation highlighted Crizal® Natural Look™’s performance for eye visibility, mirror effect, color consistency, and skin-tone shift.
3. EUROSYN expert-panel evaluation (n=15) conducted on 1.6-index clear lenses compared with Crizal® Sapphire™ HR and Crizal® Rock™ anti-reflective coatings. According to internal measurements, expert-panel evaluation results are valid on 1.59-index clear polycarbonate lenses. Assessment parameters: color neutrality, including perceived color modification and yellowness.
4. Based on internal testing across all refractive indexes. Results are specific to the test methods and conditions.
5. All substrates, except 1.50 index, block 100% UV coming from the front side of the lens through substrate absorption, and Crizal® Natural Look™ is specially optimized on the back surface to maintain low UV reflection, providing enhanced all-around protection.