---
title: Benefits Of Anti-Reflective Coatings - Crizal Avance UV
description: IcareLabs processes Crizal Avance UV anti-reflective coating in-house giving you better turnaround time at some of the best pricing in the industry.
---

[IcareLabs Blog ](https://blog.icarelabs.com/blog)

# [Benefits Of Anti-Reflective Coatings - Crizal Avance UV](https://blog.icarelabs.com/blog/crizal-avance)

 Written by [Camille Lowery](https://blog.icarelabs.com/blog/author/camille-lowery) | Dec 5, 2018 2:56:10 PM

[Crizal Avance UV](https://info.icarelabs.com/crizal-resources) anti-reflective coatings revolutionized the optical industry when it was introduced in 2012. It scored a [12.9 on the Bayer ISMT](http://www.luzerneoptical.com/pdf/crizal-portfolio-list.pdf) by providing some of the best scratch resistance across all materials. Even patients that are typically very rough on their lenses can now enjoy the benefits of anti-reflective coatings.

[Crizal](http://www.crizal.ca/en/the-benefits-of-crizal/) also launched [backside UV protection](https://www.essilorusa.com/newsroom/new-generation-of-crizal-lenses-protects-vision-and-eye-health) for their full line of AR coatings. This helps absorb and prevent UV light transmission via backside glare. Let's take a closer look at exactly how the technology behind the coating has made such an impact.

In past blogs I've talked about the benefits of both [Crizal Alize](https://blog.icarelabs.com/blog/crizal-alize) and [Crizal Easy](https://blog.icarelabs.com/blog/benefits-of-ar-crizal-easy) so you may be wondering just how to explain to your patients what this premium anti-reflective coating can do for them. [Avance](https://www.essilorusa.com/products/crizal/crizal-avance-uv) provides your patients with double the scratch protection of Alize.

Avance's proprietary chemical makeup provides best-in-class protection from scratches, smudges, and repelling water. This allows your patients to keep their new glasses ***cleaner*** for ***longer***. We all know a happy patient means [good word of mouth](https://blog.icarelabs.com/blog/marketing_for_ecps_part_1) for your practice and a much [higher return rate](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3910415/) for future purchases. That's just some of the many benefits provided by using a premium anti-reflective coating.

Here is a great video showing how Crizal coated lenses help combat the 5 enemies of clear sight:  

  

The [hydrophobic](https://www.thoughtco.com/definition-of-hydrophobic-605228) molecules minimize water adherence and Slide-FX™ technology ensures water drops roll into tiny balls and simply slide off without a trace.

Avance's patented HSD Process™ (High Surface Density Process) is a unique technology that optimizes the performance of the anti-smudge treatment while increasing the density of the hydrophobic and [oleophobic](https://www.merriam-webster.com/medical/oleophobic) molecules on the surface of the lens.

Being able to provide Crizal Avance UV™ as a premium anti-reflective coating for your patients is one easy way to help [increase your optical sales](https://blog.icarelabs.com/blog/easy-ways-to-increase-your-optical-sales). When you also combine name-brand progressives like the [Varilux Comfort](https://blog.icarelabs.com/blog/lenses-101-varilux-comfort) and other premium options like [Transitions 7](https://blog.icarelabs.com/blog/grow-your-transitions-sales) it becomes a win-win for both your practice and your patients.

[IcareLabs](https://blog.icarelabs.com/blog/icarelabs-50th-anniversary) is proud to be able to offer all of these services and more so that your practice is able to accommodate [the specific needs](https://blog.icarelabs.com/blog/optical-sales-coach-needs-based-sales-to-increase-revenue) of each patient that walks through your door.

For more information on the entire line of Crizal no-glare treatments, check out our [Crizal Resource Center](https://info.icarelabs.com/crizal-resources) page. IcareLabs process the entire line of Crizal coatings in-house, including [Crizal Prevencia](https://blog.icarelabs.com/blog/crizal-prevencia) lenses and the best protection [Crizal Sapphire](https://blog.icarelabs.com/blog/crizal-sapphire) too!

UPDATE May, 2021: with the arrival of [Crizal Rock](https://blog.icarelabs.com/blog/crizal-rock), Crizal Avance will be phased out. 

For more information on all our lens add-ons [CLICK HERE](https://blog.icarelabs.com/blog/topic/lens-add-ons).

[View full post](https://blog.icarelabs.com/blog/crizal-avance)

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