IcareLabs Blog

The Kodak Lens Corner Adds Color And Branding To Any Office

Posted by James Stephany on Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Topics: Trade Talk, Special Offers, Optical Sales Coach, Sales Strategies, Marketing, Revenue Tactics, Insider

SNEAK PEEK: Transitions Gen 8 Coming Soon!

Posted by Nick Kidd on Feb 5, 2019 12:44:00 PM

 

Transitions Signature 7 lenses made leaps and bounds over Transitions VI which launched a new era of photochromic lenses for patients to enjoy. Now the new Transitions Gen 8 is poised to revolutionize the industry once again!

 

Building off of the massive success of last years new Transitions 7 Style Colours and XtrActive Style Mirror options, your patients will now have the latest technology behind their new favorite pair of glasses.

 

Coupled with the Instant $100 program that will help increase your optical sales through second pair purchases, 2019 can be your practice's best year yet!

 

Let's take a look at the roll out:

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Topics: Lab Technician's Corner, Infographics, Eyewear 101, Trade Talk, Eye Care Community, Optical Sales Coach, Sales Strategies, Marketing, Revenue Tactics, Insider

Instant $100 And Your Practice

Posted by Camille Lowery on Jan 31, 2019 9:04:00 AM

 

January 31st marked the end of the wildly successful Ultimate Lens Package from Essilor of America.

 

On February 1st, 2019 the new Instant $100 launched which builds off of and improves an already successful formula. Now your patients will have more options than ever, and you can help increase your revenue like never before!

 

On top of that, the patients themselves will have the power to redeem their incentive INSTANTLY! This is the promotion the delivers patients, not paperwork!

 

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Topics: Special Offers, Promotions, Sales Strategies, Revenue Tactics, Insider

Heritage Freeform Digital Progressives Will Work For You

Posted by James Stephany on Jan 15, 2019 9:02:00 AM

 

With over 50 years of doing business Icarelabs labs has seen its fair share of changes. No other year has seen more changes than 2018. On May 17th, 2018 we celebrated or 50th anniversary and made sure we purchased some great gifts for ourselves in the process.

 

Along with this fantastic milestone we went too 100% digital processing by adding an additional 3 digital generators and multiple soft polishers.

 

These upgrades gave us the ability to process even more digital designs than ever. We also introduced our second line of house-branded digital progressives in 2018. Always with a thought to our past as we press forward, we felt there was no better name than Heritage.

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Topics: Lab Technician's Corner, Eyewear 101, Trade Talk, Optical Sales Coach, Sales Strategies, Revenue Tactics

How To Find The Right Wholesale Optical Labs In 2019

Posted by Nick Kidd on Jan 10, 2019 9:01:00 AM

 

 

We all know the end of any year tends to be one of the busiest times for anyone in the optical industry. It can get a bit crazy between the holidays and patients trying to cash in their vision plans before they reset.

 

Now that has passed, many practices are seeing their lab bills in a new light and most likely thinking about how they can lower that bill so they can increase their bottom line without sacrificing the quality products that their patients have come to expect.

 

Just like your New Year's resolutions, there is no better time than the first of the year to take an objective look at what your current wholesale optical lab is doing for you and if there is any room for improvement.

 

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Topics: Eyewear 101, Trade Talk, Sales Strategies, Marketing

5 Reasons You Should Be Using House Brand Progressive Lenses

Posted by James Stephany on Dec 13, 2018 12:52:14 PM

 

In a market flooded with over a hundred different progressive lens options how do you choose which one or ones to use?

Should you be using a branded product or a house brand product?


I simply say yes! You should be using both and here's why.

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Topics: Lab Technician's Corner, Eyewear 101, Optical Sales Coach, Sales Strategies, Revenue Tactics, Insider

Stop wasting time digging through price lists!

Posted by Nick Kidd on Nov 20, 2018 11:43:17 AM

 

 

Trying to find the correct price or availability for your patient's lenses can be a real chore. IcareLabs knows less time trying to find what you need and what it costs, means more time you can focus on your patients.

 

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Topics: About IcareLabs, Trade Talk, Insider, Sales Strategies

Best Practices For Selling Anti-Fatigue Lenses

Posted by Sue Cushman on Nov 12, 2018 11:42:30 AM

 

Ever since the digital revolution took hold of the world in the mid-2000's with the rise of smartphones, tablets, and the dominance of laptops in the personal computing realm more people of all ages are feeling the effects of digital eye strain and harmful blue light.

 

The Vision Council has released the 2017 Blue Light/Digital Eye Strain Report, which shows some very telling numbers about this continuously growing share of the market.

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Topics: Lab Technician's Corner, Eyewear 101, Health Issues, Sales Strategies, Revenue Tactics

Introducing: The Shamir Autograph Intelligence

Posted by James Stephany on Nov 5, 2018 10:02:00 AM

Shamir set the bar very high with the success of the Shamir Autograph 2 and Shamir Autograph 3. This cemented their place in the optical industry as a leader with cutting-edge lens designs.

 

They've done it again with the recent introduction of the Autograph Intelligence:

 

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Topics: Lab Technician's Corner, Eyewear 101, Trade Talk, Optical Sales Coach, Sales Strategies, Insider

Benefits Of Anti-Reflective Coatings - Crizal Alize

Posted by Camille Lowery on Oct 8, 2018 9:01:00 AM

Crizal anti-reflective coatings can provide your patients with numerous reasons to return to your practice over and over again.

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Topics: Eyewear 101, Lab Technician's Corner, Trade Talk, Revenue Tactics, Sales Strategies

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