IcareLabs Blog

Take Your Optical's Transitions Sales To The Next Level

Posted by James Stephany on Jul 17, 2019 9:15:59 AM

With the launch of the new Transitions Gen 8, IcareLabs wants to make sure your practice has all the tools necessary to make 2019 your best year yet. Our previous blog on the Gen 8 launch has the availability chart and much more.

 

This blog will go over some key strategies and best practices to help your optical dispensary sell more Transitions lenses than ever before!

Read More

Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies

The Transitions Gen 8 Launch Is Here!

Posted by Nick Kidd on Jul 10, 2019 8:02:00 AM

 

Transitions Gen 8 is now available and processed in-house here at IcareLabs. Today (July 10th, 2019) the roll out begins and if you have not already heard about the advancements, we will breakdown exactly what you and your patients can expect from the latest in photochromic technology. 

 

Today marks the first wave of products to be updated to the Transitions Gen 8 technology.

Read More

Topics: Insider, Revenue Tactics, Marketing, Sales Strategies, Special Offers, Promotions, Lab Technician's Corner, Eyewear 101

4 Ways To Increase Patient Satisfaction At Your Optical

Posted by James Stephany on Jun 13, 2019 9:09:00 AM

 

We are all in the business of striving to help each patient recreate perfect vision and we always hope every patient leaves satisfied. While we know that won't always be the case, there are some key drivers that will help to achieve those lofty goals!

 

Every patient is different and even in patients with similar Rx's the end result for their lenses can have a wide amount of variance. This is all based upon their individual needs.

 

From older traditional progressives like the tried and true Varilux Comfort to newer top of the line digital progressives like the Shamir Autograph Intelligence, and even with simple single vision lenses or new technology like Eyezen single vision lenses, every patient has a wide variety of options available to them.

 

Here are 4 easy ways you can increase patient satisfaction at your optical dispensary:

Read More

Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Eyewear 101

The Kodak Lens Experience And Your Practice

Posted by Nick Kidd on Jun 11, 2019 11:14:22 AM

 

Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience. 

 

Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.

 

Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.

Read More

Topics: Revenue Tactics, Marketing, Sales Strategies, Special Offers, Trade Talk

10 Simple Ways To Include Transitions Lenses In The Patient Journey

Posted by Camille Lowery on May 2, 2019 9:59:57 AM

 

Transitions® photochromic lenses are an excellent way to increase patient satisfaction while also helping to increase your optical revenue. It's a win-win for both you and your patients!

 

Transitions has come up with 10 simple ways that you can help engage your patients and your practice to include Transitions lenses on the entire patient journey:

Read More

Topics: Revenue Tactics, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

Benefits Of IceAR Anti-Reflective Coating

Posted by Camille Lowery on Apr 4, 2019 9:07:00 AM

 

IceAR is IcareLabs proprietary house brand premium anti-reflective coating. We also offer the full line of Crizal coatings in-house and have talked about a few of them like Sapphire™ and Avance in my previous blogs.

 

IceAR can offer your practice another layer of service that will help ensure your practice is able to best serve the needs of every patient that walks through your door, regardless of their budgetary concerns. We'll also look at some of the amazing technology behind IceAR so you can get more familiar with the product itself. This allows you to answer any questions your patients may have.

Read More

Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies, Lab Technician's Corner, Eyewear 101

Eyezen+™ Lenses Can Bring New Patients To Your Practice

Posted by Michelle on Mar 21, 2019 4:26:15 PM

 

In 2015, Essilor launched the Eyezen+™ lenses giving patients across the world a better alternative to traditional single vision lenses. These lenses are geared toward the modern digital lives of your pre-emerging presbyope patients.

 

While it's hard for me to admit, this year I reached the point in my life where my phone, tablet, and computer became a challenge to see. I started noticing at the end of my work day my eyes were tired and I had to come to grips with the reality that I needed help. In what seemed like overnight, I had become a pre-emerging presbyope

 

As I have recommended the Eyezen+™ lenses to our customers over the last few years, I knew it was time to give in and get a pair for myself. The difference was amazing! My eyes actually felt fresh at the end of the day again. I believe the combination of the additional add power in the bottom, along with the blue light protection simply allowed my eyes to work less throughout the day.

 

With four options available, patients under the age of 17 to 45 or 50 can find great benefits form the Eyezen™ line, even if they don't need prescription lenses, just like myself.

Read More

Topics: Revenue Tactics, Social Media, Optical Sales Coach, Sales Strategies, Trade Talk, Eyewear 101

The Transitions Eyeglass Builder Will Help Your Patients And Practice

Posted by Nick Kidd on Mar 13, 2019 3:22:09 PM

Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.

 

The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.

 

This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.

Read More

Topics: Insider, Revenue Tactics, Marketing, Social Media, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

The Kodak Lens Corner Adds Color And Branding To Any Office

Posted by James Stephany on Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

Read More

Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

SNEAK PEEK: Transitions Gen 8 Coming Soon!

Posted by Nick Kidd on Feb 5, 2019 12:44:00 PM

 

Transitions Signature 7 lenses made leaps and bounds over Transitions VI which launched a new era of photochromic lenses for patients to enjoy. Now the new Transitions Gen 8 is poised to revolutionize the industry once again!

 

(As of July 10th, 2019 Transitions Gen 8's first wave has launched, CLICK HERE to visit our recently updated blog post featuring the availability chart and more!)

 

Building off of the massive success of last years new Transitions 7 Style Colours and XtrActive Style Mirror options, your patients will now have the latest technology behind their new favorite pair of glasses.

 

Coupled with the Instant $100 program that will help increase your optical sales through second pair purchases, 2019 can be your practice's best year yet!

 

Let's take a look at the roll out:

Read More

Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101, Infographics

Subscribe to Email Updates

Request Free Price List

Download our optical price list and you'll get an idea of the money you could save on your largest monthly expense: your lab bill! 

Get Our Full Price List

Recent Posts