IcareLabs Blog

The Transitions Eyeglass Builder Will Help Your Patients And Practice

Posted by Nick Kidd on Mar 13, 2019 3:22:09 PM

Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.


The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.


This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.

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Topics: Insider, Revenue Tactics, Marketing, Social Media, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

The Kodak Lens Corner Adds Color And Branding To Any Office

Posted by James Stephany on Feb 7, 2019 9:03:00 AM


Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.

The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.

The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

SNEAK PEEK: Transitions Gen 8 Coming Soon!

Posted by Nick Kidd on Feb 5, 2019 12:44:00 PM


Transitions Signature 7 lenses made leaps and bounds over Transitions VI which launched a new era of photochromic lenses for patients to enjoy. Now the new Transitions Gen 8 is poised to revolutionize the industry once again!


Building off of the massive success of last years new Transitions 7 Style Colours and XtrActive Style Mirror options, your patients will now have the latest technology behind their new favorite pair of glasses.


Coupled with the Instant $100 program that will help increase your optical sales through second pair purchases, 2019 can be your practice's best year yet!


Let's take a look at the roll out:

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101, Infographics

How To Find The Right Wholesale Optical Labs In 2019

Posted by Nick Kidd on Jan 10, 2019 9:01:00 AM



We all know the end of any year tends to be one of the busiest times for anyone in the optical industry. It can get a bit crazy between the holidays and patients trying to cash in their vision plans before they reset.


Now that has passed, many practices are seeing their lab bills in a new light and most likely thinking about how they can lower that bill so they can increase their bottom line without sacrificing the quality products that their patients have come to expect.


Just like your New Year's resolutions, there is no better time than the first of the year to take an objective look at what your current wholesale optical lab is doing for you and if there is any room for improvement.


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Topics: Marketing, Sales Strategies, Trade Talk, Eyewear 101

Have Your Practice Stand Out With Kodak Unique Prescription Glasses

Posted by Sue Cushman on May 22, 2018 12:04:00 PM

Are you looking for a good way to have your practice stand out from the big box retailers and other competition? Of course you still want to provide excellent customer service too. So what's an eye care professional to do?

You can utilize the built-in branding of Kodak progressive lenses to improve patient satisfaction and grow your optical business!


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Topics: Insider, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community

Leverage Brand Awareness For Your Practice

Posted by Sue Cushman on May 10, 2018 11:33:00 AM

Have you ever bought something solely because you had a good experience or enjoyed their product/service in the past?

That's called brand awareness! You can use this to your advantage by using Kodak lenses to help set you apart from the competition!

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Topics: Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Trade Talk

Tips for Selling Anti-Fatigue Lenses for Digital Eye Strain

Posted by Eric Jaqua on Apr 18, 2017 1:50:11 PM

Keeping up with the latest trends in optical sales can be tricky. Should you continue to focus on baby boomers, who as recently as 2015 were responsible for as much as half the revenue of retailers? What about the nation’s 77 million millennials? Should you focus your attention on their optical needs?

Well, if the trade magazines and advertisers are correct, the answer is a resounding, “Yes!” Everywhere you look, there are warnings about digital eye strain, articles on the dangers of high-energy visible (HEV) light, and new product launches for lenses that protect us from such new threats.

And, it makes sense when you think about it. Today’s generation spends more time than ever exposing their eyes to all kinds of digital screens, in addition to sunlight exposure.

What is Digital Eye Strain?

Digital eye strain is the temporary discomfort that follows two or more hours of digital device use. Electronic devices like televisions, computers, smart phones and tablets can cause digital eye strain, especially when they are used simultaneously or when switching repeatedly from one device to another. Symptoms of digital eye strain include:

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Topics: Revenue Tactics, Marketing, Sales Strategies, Eyewear 101

How to Respond to "You're Too Expensive"

Posted by Eric Jaqua on Apr 13, 2017 5:34:16 PM

You've made sure that you and your staff are educated about the many important features and benefits of high-end designer eyewear, protective lens coatings and the latest digital technologies available for your patients' ever-changing eyeglass needs. 

I remember my experience with my first pair of progressive prescription eyeglasses. I was not in the eyewear business at the time. The sign read "2 Pair for $49" and I needed new glasses. When the optician told me my shiny, new glasses would be $400, I was a bit taken aback, to say the least.

Fortunately for me, the eyecare professional was able to explain my options and the reasons for the price in a way that educated me and helped me appreciate the quality product I was getting.

So, how do you do that? How do you communicate to your patients in a way that changes their perceptions and makes them happy they came to see you?

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Topics: Marketing, Sales Strategies

Marketing Emails - How Consumers Really Feel

Posted by Eric Jaqua on Dec 7, 2016 3:27:53 PM

The Email Conundrum

It's easy and very economical. Just fire up your favorite email program and in minutes, you've got a shiny, new marketing email ready to send to your entire database of eye care patients.

But, before you click "SEND," you pause. You're wondering what your patients really feel about your marketing emails. Afterall, you have your own opinions of marketing emails that pour into your inbox each and every day. What makes us think marketing emails from us make anybody feel differently?

There's a new study published by Fluent called "The Inbox Report 2016: Consumer Perceptions of Email" that might give us some useful perspective on the issue.

The study was based on a survey of nearly 2,000 consumers from 18 years old and up who live in the United States. The report provides new data and analysis on questions like how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.

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Topics: Marketing, Promotions

Redefining How America Shops - Taking a Look at Online Eyewear Sales

Posted by Eric Jaqua on Sep 20, 2016 3:08:05 PM

Online Shopping on the Wild Wild Web

In the past few newsletters, we’ve included articles on how to better understand and appeal to Millennials. The hope is to provide some ideas that will help you capture some of this unique, new generation of consumers. One aspect that is important to understand is the online shopping habits of Millennials.

There’s a great article in the newest Eyecare Business Magazine that gives the latest statistics about online eyewear sales, and how Millennials have helped propel online Rx eyewear. In addition, the article gives some great advice on how to make your brick and mortar business better compete with the online eywear providers.

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Topics: Revenue Tactics, Marketing, Sales Strategies

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