IcareLabs Blog

Have Your Practice Stand Out With Kodak Unique Prescription Glasses

Posted by Sue Cushman on May 22, 2018 12:04:00 PM

Are you looking for a good way to have your practice stand out from the big box retailers and other competition? Of course you still want to provide excellent customer service too. So what's an eye care professional to do?

You can utilize the built-in branding of Kodak progressive lenses to improve patient satisfaction and grow your optical business!

 

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Topics: Eye Care Community, Optical Sales Coach, Insider, Marketing, Sales Strategies

Leverage Brand Awareness For Your Practice

Posted by Sue Cushman on May 10, 2018 11:33:00 AM

Have you ever bought something solely because you had a good experience or enjoyed their product/service in the past?

That's called brand awareness! You can use this to your advantage by using Kodak lenses to help set you apart from the competition!

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Topics: Trade Talk, Optical Sales Coach, Revenue Tactics, Marketing, Sales Strategies

Tips for Selling Anti-Fatigue Lenses for Digital Eye Strain

Posted by Eric Jaqua on Apr 18, 2017 1:50:11 PM

Keeping up with the latest trends in optical sales can be tricky. Should you continue to focus on baby boomers, who as recently as 2015 were responsible for as much as half the revenue of retailers? What about the nation’s 77 million millennials? Should you focus your attention on their optical needs?

Well, if the trade magazines and advertisers are correct, the answer is a resounding, “Yes!” Everywhere you look, there are warnings about digital eye strain, articles on the dangers of high-energy visible (HEV) light, and new product launches for lenses that protect us from such new threats.

And, it makes sense when you think about it. Today’s generation spends more time than ever exposing their eyes to all kinds of digital screens, in addition to sunlight exposure.

What is Digital Eye Strain?

Digital eye strain is the temporary discomfort that follows two or more hours of digital device use. Electronic devices like televisions, computers, smart phones and tablets can cause digital eye strain, especially when they are used simultaneously or when switching repeatedly from one device to another. Symptoms of digital eye strain include:

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Topics: Eyewear 101, Revenue Tactics, Sales Strategies, Marketing

How to Respond to "You're Too Expensive"

Posted by Eric Jaqua on Apr 13, 2017 5:34:16 PM

You've made sure that you and your staff are educated about the many important features and benefits of high-end designer eyewear, protective lens coatings and the latest digital technologies available for your patients' ever-changing eyeglass needs. 

I remember my experience with my first pair of progressive prescription eyeglasses. I was not in the eyewear business at the time. The sign read "2 Pair for $49" and I needed new glasses. When the optician told me my shiny, new glasses would be $400, I was a bit taken aback, to say the least.

Fortunately for me, the eyecare professional was able to explain my options and the reasons for the price in a way that educated me and helped me appreciate the quality product I was getting.

So, how do you do that? How do you communicate to your patients in a way that changes their perceptions and makes them happy they came to see you?

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Topics: Marketing, Sales Strategies

Marketing Emails - How Consumers Really Feel

Posted by Eric Jaqua on Dec 7, 2016 3:27:53 PM

The Email Conundrum

It's easy and very economical. Just fire up your favorite email program and in minutes, you've got a shiny, new marketing email ready to send to your entire database of eye care patients.

But, before you click "SEND," you pause. You're wondering what your patients really feel about your marketing emails. Afterall, you have your own opinions of marketing emails that pour into your inbox each and every day. What makes us think marketing emails from us make anybody feel differently?

There's a new study published by Fluent called "The Inbox Report 2016: Consumer Perceptions of Email" that might give us some useful perspective on the issue.

The study was based on a survey of nearly 2,000 consumers from 18 years old and up who live in the United States. The report provides new data and analysis on questions like how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.

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Topics: Marketing, Promotions

Redefining How America Shops - Taking a Look at Online Eyewear Sales

Posted by Eric Jaqua on Sep 20, 2016 3:08:05 PM

Online Shopping on the Wild Wild Web

In the past few newsletters, we’ve included articles on how to better understand and appeal to Millennials. The hope is to provide some ideas that will help you capture some of this unique, new generation of consumers. One aspect that is important to understand is the online shopping habits of Millennials.

There’s a great article in the newest Eyecare Business Magazine that gives the latest statistics about online eyewear sales, and how Millennials have helped propel online Rx eyewear. In addition, the article gives some great advice on how to make your brick and mortar business better compete with the online eywear providers.

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Topics: Marketing, Sales Strategies, Revenue Tactics

Marketing for ECPs: Facebook Basics (PART 2)

Posted by Eric Jaqua on Aug 10, 2016 9:52:44 AM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

Part 2 in this series talks about the basics of Facebook. 

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Topics: Marketing, Social Media

Marketing for ECPs: Intro to Facebook (PART 1)

Posted by Eric Jaqua on Jul 27, 2016 4:44:21 PM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

You might be wondering why your business even needs a Facebook page. What is Facebook anyway? Let’s start there.

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Topics: Marketing, Social Media

10 Tips to Improve Patient Satisfaction

Posted by Eric Jaqua on Jul 13, 2016 3:03:18 PM

INTRODUCTION:

As you well know, being in retail business these days comes with some interesting challenges that entreprenuers like yourself never had to consider. Today, Internet savvy consumers are doing their research before you ever get a chance to talk to them. Consumers with a desire to shop local small businesses, or those who are looking to be loyal patrons to a shop down the street are becoming harder to find as a more "global" approach sets in.

So, it's more important than ever to do everything we can to keep our patients happy and eager to not only come back every time, but to tell others about us! 

With that in mind, I've come across 10 tips to consider when thinking about patient satisfaction. Some of these ideas you're probably already doing. But, it never hurts to review how you measure up. After all, it could mean the difference between a once-in-a-lifetime customer and a loyal return patient and their family.

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Topics: Marketing, Sales Strategies

Explaining the “Why?” brings satisfied customers and more sales!

Posted by Pamela Ramsdell on Mar 9, 2016 5:08:34 PM

Today's Informed Consumers

The way business is being done now is very different from the way business was done even ten years ago. Today, 90% of Americans spend at least two hours a day on digital devices. When a consumer is interested in a product or service, they look it up and do research on the Internet. Don’t you? They are a more informed consumer than the customer of the past.

In doing business today, it is not just marketing campaigns with a message of, “We offer this great product, buy it”. It is about building relationships, getting the patient to be interactive with you as their eye doctor, with your staff and with the products you offer. It is necessary to inform the patient as to “Why” what you and your company offers is for them.

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Topics: Marketing, Sales Strategies

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