IcareLabs Blog

Best Practices For Selling Anti-Fatigue Lenses

Posted by Sue Cushman on Nov 12, 2018 11:42:30 AM

 

Ever since the digital revolution took hold of the world in the mid-2000's with the rise of smartphones, tablets, and the dominance of laptops in the personal computing realm more people of all ages are feeling the effects of digital eye strain and harmful blue light.

 

The Vision Council has released the 2017 Blue Light/Digital Eye Strain Report, which shows some very telling numbers about this continuously growing share of the market.

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Topics: Lab Technician's Corner, Eyewear 101, Health Issues, Sales Strategies, Revenue Tactics

New Infographic: 10 Eye Health Problems Detected Through Our Eyes

Posted by Eric Jaqua on Apr 4, 2017 11:18:46 AM

Just in case you missed it, there's a great infographic in the March 13, 2017 issue of Vision Monday. It gives great information you can share with your patients about factors that can effect eye health. "Studies have shown that eyes are definite windows to our overall health."

Remind your patients that annual eye exams are an important key to healthy living, and that many health issues may be identified and/or predicted during their eye doctor visit.

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Topics: Eye Care Community, Health Issues, Infographics

ECPs and Boomers' Aging Eyes

Posted by Eric Jaqua on Sep 21, 2016 2:31:32 PM

The Baby Boomer Eyecare Market

In these days of growing competition, both online and in your local market, it’s important to constantly be thinking about and looking for new ways to stand out in the crowd. You may have worked very hard to establish your practice with the basics – great customer service, competitive pricing and quality products. Wonderful! Do you find that doesn’t seem to be enough? Do you still see your numbers shrinking?

As we’ve suggested in this blog before, it might be time to look for other markets you can go after. Are you learning about Millennials and how to attract their business? Have you taken a look at putting some focus on sports eyewear or children and youth?

In this article, I’d like to make you aware of a great series of feature articles that Vision Monday is presenting that focuses on another important segment of the market, senior citizens. Millennials have taken the lead as the largest group of consumers. However, Baby Boomers are not far behind. And as this segment ages, the number of Americans at risk for age-related eye diseases is increasing.

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Topics: Revenue Tactics, Sales Strategies, Health Issues

Helping Your Low Vision Patients

Posted by Eric Jaqua on Dec 2, 2015 4:02:53 PM

Introduction

There is a growing category in the optical business that is somewhat disregarded and certainly somewhat misunderstood. One in 28 Americans age 40 and above suffers with low vision. That number will grow over the next 20 years due to the fact that approximately 10,000 baby boomers turn 65 every day. It is estimated that more than 39 million Americans have low vision or a disorder that can lead to it.

Eyecare Business Magazine first referred to low vision as “the most underserved category in optical” back in the early ‘90s. Twenty years later, not much has changed except that the growing number of patients who suffer has increased as the population increases.

These patients, for the most part, are being told that “nothing can be done” or they’re not being seen at all. While it’s true that there is no cure, there are solutions that can help people improve quality of life, such as daily living aids, low vision devices and sophisticated spectacles.

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Topics: Sales Strategies, Eye Care Community, Health Issues, Trade Talk

Harmful Blue Light: What's All The Fuss?

Posted by Pamela Ramsdell on Aug 17, 2015 5:22:00 PM

Blue light and the health hazards of HEV, High Energy Visible light, have become available to ECPs wherever they turn. They find information in the industry news media, class credit articles, seminars, conventions and on the Internet when looking up vision health concerns. It is everywhere.

Even though the industry may be aware of the HEV health concerns, the general public may not be. This is the reason every vision health professional should make HEV part of the discussion with every patient. It is our job to educate and inform our patients of the dangers of HEV.

What is blue light?

The spectrum, of natural sunlight includes the high-energywavelength that humans are attuned to. It affects our sleep cycle, alertness, mood, cognitive functions and sense of wellbeing. Depending on the study3, there is a range in the blue portion of the light spectrum that has hazardous affects. The peak threshold of the blue color cone photoreceptors is 463mm, with a range of 400-500 nm. They can penetrate into the eye causing retinal damage, which is cumulative.

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Topics: Sales Strategies, Health Issues

Vision Supplements for Your Patients

Posted by Eric Jaqua on Aug 14, 2015 2:37:00 PM

There is an abundance of research available on how taking vitamin and mineral supplements to improve our health and energy level. One issue that is of particular interest to eye care professionals is improving eye health through supplements. And, one question that keeps coming up is how can supplementation help with eye health overall. There are some eyeglass stores that promote eye health supplements to their patients. If you don’t, perhaps this information will be helpful and might inspire you to do some research on your own.

It All Starts With A Healthy Diet

As the name itself implies, taking supplements are to go along with a healthy diet. No amount of dietary supplementation can provide all the nutrition a body needs to be healthy. Poor diets and unreasonable amounts of junk food are associated with many serious health issues, including vision loss. On the other hand, there is some research that indicates certain vitamins and nutrients can be beneficial for maintaining eye health and good vision.

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Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies, Health Issues

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