There is a growing category in the optical business that is somewhat disregarded and certainly somewhat misunderstood. One in 28 Americans age 40 and above suffers with low vision. That number will grow over the next 20 years due to the fact that approximately 10,000 baby boomers turn 65 every day. It is estimated that more than 39 million Americans have low vision or a disorder that can lead to it.
Eyecare Business Magazine first referred to low vision as “the most underserved category in optical” back in the early ‘90s. Twenty years later, not much has changed except that the growing number of patients who suffer has increased as the population increases.
These patients, for the most part, are being told that “nothing can be done” or they’re not being seen at all. While it’s true that there is no cure, there are solutions that can help people improve quality of life, such as daily living aids, low vision devices and sophisticated spectacles.