IcareLabs Blog

"Price is what you pay; value is what you get" is one of Warren Buffett's most famous quotes. While a lot of people are familiar with this quote, many do not put this into practice. Understanding value vs. price is key for not only your sales dollars but also your patient's satisfaction and return business.

At the end of 2022, we officially launched our Supply Frame program and we had no idea just how popular it would prove to be! Obviously, many of our customers love the convenience of being able to order their patient's lenses and frames together for faster turnaround time. We now have even more Modern Optical frames to choose from.

If you're like most workers in America today, you're probably tired and having trouble sleeping. Work seems to follow you everywhere - from the dinner table to family gatherings and even into bed. It's time for a vacation, or as our friends across the great pond call it, a holiday. Whatever you want to call it, you definitely need it.

Someone once said that knowledge is having the right answer while intelligence is asking the right questions. As eye care professionals, we often have the right answers for our patients. We have gone to school or apprenticed, studied hard, and took the boards. We should know the answers.

Now, we all know that even the most reliable wholesale labs like ours can make the occasional mistake. After all, we're only human, and sometimes things slip through the cracks. But let's face it, there's nothing more cringe-worthy than dispensing a pair of glasses that are just plain wrong. It's a blow to your reputation as an optician and shakes your patients' confidence in your abilities.

Imagine entering a whole new dimension. A dimension that goes beyond sight and sound and delves into the mind. In this world, you would only have one pair of glasses, with no sun protection or glare protection. Style would matter only in clothing and accessories but not in eyewear. Digital eye fatigue would be the norm, expected and accepted.

Email marketing has been around almost as long as the internet. These days though, many practices still either don't use email marketing at all or are not using it to help increase their sales. So what are the best ways to drive patients back to your store for another pair of glasses?

Before becoming the new Onboarding Account Manager here at IcareLabs, I worked for over a year in our finishing department mounting lenses for your jobs. With over 10 years of retail optical experience and being ABO certified, I wanted to share some tips for mounting lenses into Zyl frames. Hopefully, these tips can improve your finishing process to help keep your patients happy.

Mark Twain, in response to a newspaper article reporting his death, hilariously stated that "The reports of my demise are greatly exaggerated". This famous quote could have been used by our industry numerous times over the past few decades.

As most know by now, June 27th is National Sunglasses Day. I am pretty sure that most of us are not planning a big cookout, family time, and presents. It does fall on a Tuesday which already has its own purpose. Who doesn't enjoy Taco Tuesday? I believe tacos cover 4 of the 5 major food groups, but I digress.