- 1. Demand Generation
Reach out to your patients with recall cards. This will be the first step in a consistent message about their benefits.
- 2. Education and Training
Take advantage of all available training for your staff. Use your Essilor Brand rep for in-house training and get signed up with Essilor’s excellent ECP University on-line training.
There are several free classes available. Make sure all staff members are on the same page and sell the benefits to each patient, every time.
- 3. In-store Customer Experience
Have POP and sales aids available: CLICK HERE to order yours.
With these efforts, this practice saw a 6% increase in sales year over year. Even more impressive, with this new sales initiative, they also saw an 8% increase in non-glare and a 25% increase in sunglasses.
Once they started the conversation, it opened up opportunities in all areas!
Book a no obligation consultation to learn even more ways to grow your Transitions sales with the button below.