IcareLabs Blog

Nick Kidd

Nick has been a sales and marketing professional for almost two decades. Nick started with IcareLabs in August of 2015 and has quickly learned the ropes of the optical industry thanks to his love of problem solving. Nick loves to pay attention to bleeding edge technology in the optical industry. In his off time he DJ's as well as produces music.
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Recent Posts

The Transitions Gen 8 Launch Is Here!

Posted by Nick Kidd on Jul 10, 2019 8:02:00 AM

 

Transitions Gen 8 is now available and processed in-house here at IcareLabs. Today (July 10th, 2019) the roll out begins and if you have not already heard about the advancements, we will breakdown exactly what you and your patients can expect from the latest in photochromic technology. 

 

Today marks the first wave of products to be updated to the Transitions Gen 8 technology.

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Topics: Insider, Revenue Tactics, Marketing, Sales Strategies, Special Offers, Promotions, Lab Technician's Corner, Eyewear 101

The Kodak Lens Experience And Your Practice

Posted by Nick Kidd on Jun 11, 2019 11:14:22 AM

 

Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience. 

 

Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.

 

Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.

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Topics: Revenue Tactics, Marketing, Sales Strategies, Special Offers, Trade Talk

Which Blue Light Protection Is Right For You?

Posted by Nick Kidd on Apr 9, 2019 2:47:43 PM

 

 

Over the last few years, blue light protection has become one of the hottest trends in optical. Showing no signs of slowing down anytime soon, we're being asked more questions from ECP's about all of the various options available for their patients.

 

There's a lot of things online and even commercials available that patients can find (even some misinformation out there too). So what blue light options will best serve your practice and your patients?

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Topics: Insider, Optical Sales Coach, Sales Strategies, Health Issues, Lab Technician's Corner, Eyewear 101

The Transitions Eyeglass Builder Will Help Your Patients And Practice

Posted by Nick Kidd on Mar 13, 2019 3:22:09 PM

Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.

 

The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.

 

This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.

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Topics: Insider, Revenue Tactics, Marketing, Social Media, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

SNEAK PEEK: Transitions Gen 8 Coming Soon!

Posted by Nick Kidd on Feb 5, 2019 12:44:00 PM

 

Transitions Signature 7 lenses made leaps and bounds over Transitions VI which launched a new era of photochromic lenses for patients to enjoy. Now the new Transitions Gen 8 is poised to revolutionize the industry once again!

 

(As of July 10th, 2019 Transitions Gen 8's first wave has launched, CLICK HERE to visit our recently updated blog post featuring the availability chart and more!)

 

Building off of the massive success of last years new Transitions 7 Style Colours and XtrActive Style Mirror options, your patients will now have the latest technology behind their new favorite pair of glasses.

 

Coupled with the Instant $100 program that will help increase your optical sales through second pair purchases, 2019 can be your practice's best year yet!

 

Let's take a look at the roll out:

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101, Infographics

How To Find The Right Wholesale Optical Labs In 2019

Posted by Nick Kidd on Jan 10, 2019 9:01:00 AM

 

 

We all know the end of any year tends to be one of the busiest times for anyone in the optical industry. It can get a bit crazy between the holidays and patients trying to cash in their vision plans before they reset.

 

Now that has passed, many practices are seeing their lab bills in a new light and most likely thinking about how they can lower that bill so they can increase their bottom line without sacrificing the quality products that their patients have come to expect.

 

Just like your New Year's resolutions, there is no better time than the first of the year to take an objective look at what your current wholesale optical lab is doing for you and if there is any room for improvement.

 

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Topics: Marketing, Sales Strategies, Trade Talk, Eyewear 101

MyIcareLabs.com Is Your Complete Customer Portal

Posted by Nick Kidd on Dec 20, 2018 9:01:00 AM

 

Our myicarelabs.com customer portal is your one stop shop for everything your practice needs to be able to run smoothly.

 

Built in-house by James Payne in 2008, the simple and friendly user interface gives you complete access to every benefit you receive by being part of the Icare family.

 

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Topics: Insider, About IcareLabs, Lab Technician's Corner

Easily Track Your Orders And Review Statements With MyIcareLabs

Posted by Nick Kidd on Dec 6, 2018 9:03:00 AM

 

The myicarelabs.com customer portal does more than just simply placing your orders. We've already covered how you can order stock lenses/frames, print shipping labels, take care of lab credits, and easily find what you're looking for

 

How would you like the ability to track all of your jobs in progress or pull up completed jobs in on convenient location?

 

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Topics: Insider, Optical Sales Coach, Trade Talk, About IcareLabs, Lab Technician's Corner

Stop wasting time digging through price lists!

Posted by Nick Kidd on Nov 20, 2018 11:43:17 AM

 

 

Trying to find the correct price or availability for your patient's lenses can be a real chore. IcareLabs knows less time trying to find what you need and what it costs, means more time you can focus on your patients.

 

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Topics: Insider, Sales Strategies, Trade Talk, About IcareLabs

Lab Credits Made Easy With MyIcareLabs Customer Portal

Posted by Nick Kidd on Nov 15, 2018 11:56:40 AM

 

 

Two things are certain in life in the optical industry, taxes and warranties. While we can't help with the taxes, our 50 years of experience has helped IcareLabs make your warranty and credit process as easy as possible.

 

With our credit form you'll be able to easily ensure your account is credited properly.

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Topics: About IcareLabs, Lab Technician's Corner

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